START HERE
Not sure where to begin?
The Open Marketer covers marketing, analytics and open-source tools. Pick the route that sounds most like what you’re here for.
I’ve arranged the videos below in an order that makes sense to start with. You don’t have to follow it religiously – think of these as suggested paths through the library.
ROUTE 01
I want to understand marketing better.
Start with familiar marketing ideas, then dig into the evidence and empirical patterns underneath them.
START HERE
The Marketing Funnel Isn’t Dead – We’re Just Using It Wrong
Begin with a framework almost every marketer knows. The question isn’t whether consumers move neatly through a funnel – it’s what the funnel can legitimately help us understand and where marketers stretch it too far.
THEN GO DEEPER
Double Jeopardy & Duplication of Purchase
Move from frameworks to observed market patterns. Explore why larger brands tend to have more buyers and slightly higher loyalty, and how brands share customers with one another.
ROUTE 02
I want to get serious with open-source tools.
Start with the reason to explore alternatives, then move into practical LibreOffice workflows and more advanced applications.
START WITH THE WHY
The Invisible Grip of Office Suites – and How to Break Free
Why do a handful of proprietary tools feel almost inseparable from office work? Start with the bigger question before getting into the software itself.
LEARN THE FUNDAMENTALS
First Steps in LibreOffice Impress
Get comfortable with the Impress interface and the basic concepts you’ll need before moving into more structured presentation workflows.
UNDERSTAND THE SYSTEM
Work Faster with Master Slides, Styles & Layouts
Stop thinking slide by slide. Learn how Impress uses master slides, styles and layouts to create consistency across an entire deck.
PUT IT TOGETHER
Create a Professional LibreOffice Impress Template
Turn the underlying concepts into a reusable presentation system you can use for actual professional work.
GO BEYOND PRESENTATIONS
LibreOffice Calc Solver Masterclass
Move into analysis and optimisation with linear and non-linear models, and see how Calc can handle more than everyday spreadsheet work.
ROUTE 03
I want to use open source for marketing.
WHERE THE PROJECT IS HEADING
This is the intersection I’m most interested in.
What happens when we take real marketing problems – research, analytics, planning, optimisation and strategy – and approach them using capable, accessible and open tools?
I’m building this part of the library now. Expect practical applications rather than software demos for their own sake.
Explore Marketing with Open Source →OR JUST EXPLORE
Don’t need a learning path?
Browse the full video library, learn more about the project, or head straight to YouTube.