Hi and welcome!

the open marketer looks at how organisations in the public and private sectors can create and deliver greater value for their customers and themselves through digital, service design and business model innovation.

The philosophy of the blog is about being open to new ideas and new ways of doing business.

Why the ‘open marketer‘?

I started my career as an old-school-4Ps-product-marketer-and-developer and as a result have a slight obsession about trying to retain the original meaning of the word marketing, i.e marketing is about how organisations deliver value to customers and derive value for themselves, and includes product, service, price, customers, channels, as well as promotion and advertising.

The blogs are written by Penny Webb-Smart in Sydney, Australia. All views expressed are my own. Hopefully you find it interesting and useful.

You are welcome to add comments and feedback to any posts or you can contact me at: theopenmarketer@gmail.com or @pennywebbsmart on Twitter.


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