The Open Marketer

FOSS, Marketing Insights, and Analytics Revealed

Marketing thinking, analytics and practical open-source tools – explored through evidence, experimentation and real-world application.

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EXPLORE

What you’ll find here

Some of the content is about how marketing works. Some is about the tools we use to do the work. And some sits right at the intersection of the two.

Intro & Big Picture

The ideas behind The Open Marketer – from why this project exists to broader questions about technology, software ecosystems and open-source alternatives.

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Tools & Tutorials

Practical guides to LibreOffice and other open-source tools – from getting started to presentations, optimisation and better professional workflows.

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Marketing Strategy & Insights

Brand growth, consumer behaviour, research and strategy – examining the evidence behind the models and ideas marketers use to make decisions.

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Marketing with Open Source

Where the two sides meet: applying free and open-source tools to real problems in marketing, research, analytics, planning and optimisation.

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The Marketing Funnel
Isn’t Dead

We’re just using it wrong.

FEATURED

The Marketing Funnel Isn’t Dead – We’re Just Using It Wrong

The funnel is often criticised for presenting consumer behaviour as a neat, linear journey. But that isn’t really what the funnel needs to represent.

This video looks at what the funnel is actually useful for, where marketers misuse it, and how to think about it more realistically.

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CURRENTLY EXPLORING

A few themes I’m digging into

MARKETING SCIENCE

How do brands actually grow?

Double Jeopardy, Duplication of Purchase, funnels and other recurring patterns in marketing – what the evidence says and what marketers should do with it.

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LIBREOFFICE