ABOUT
Hi, I’m Ansh.
I’m a marketer and consumer-insights professional with a particular interest in understanding why things work – not just learning which buttons to press.
The Open Marketer is where I explore marketing, research, analytics and open-source technology – and, increasingly, what happens when those worlds come together.
HOW I GOT HERE
A career spent asking questions about people, brands and growth.
My background sits across consumer insights, brand strategy and growth strategy. I’ve worked on questions ranging from how consumers choose brands and why categories grow, to how research and data can lead to better commercial decisions.
My career has also taken me across different markets and cultures, including India, China and Europe. That experience has made me particularly interested in the gap between neat marketing frameworks and the considerably messier reality of how people actually behave.
Before marketing, I studied engineering. I suspect that has something to do with my tendency to pull things apart, examine the assumptions underneath them, and ask whether there is a better way of doing the job.
WHY THIS PROJECT EXISTS
Marketing thinking and the tools we use shouldn’t live in separate worlds.
There is plenty of content about marketing theory. There are also endless software tutorials showing where to click.
What interests me is the space between the two.
What does the evidence actually tell us about marketing – and how can we turn that thinking into real work using tools that are accessible, capable and open?
That’s why The Open Marketer can move from a video about the marketing funnel or Double Jeopardy to a tutorial on LibreOffice Impress or Solver. They may look like different subjects, but they’re part of the same question: how can we think better and work better?
HOW I APPROACH IT
Three things you’ll probably notice.
Evidence over received wisdom.
Marketing has no shortage of confident opinions. I’m more interested in what the research, data and observable patterns actually support.
Application over jargon.
A framework becomes useful when it changes a decision. Analytics becomes useful when someone can act on it. I try to get from the idea to the practical implication.
Open where it makes sense.
Professional work doesn’t automatically require proprietary software. I like testing how far free and open-source tools can genuinely take us – including where their limitations are.
THE NAME
Why “The Open Marketer”?
“Open” is partly about open-source software, but I like the name for another reason too.
Good marketing requires being open to evidence that challenges what we already believe, open to learning new ways of working, and open to changing our minds when the facts warrant it.
That’s the kind of marketer this project is trying to represent.
KEEP EXPLORING
See what I’m working on.
The best way to understand The Open Marketer is probably to watch something.